Lady Gaga, Marketing Superstar?
There is an awful lot you can learn about marketing from Stefani, the creative genius behind Lady Gaga. Stefani Joanne Angelina Germanotta, otherwise known as Lady Gaga, has been named…
All these articles illustrate why you need to stay different. Difference, more than anything else, drives value and allows you to achieve higher returns on capital in your business. Most businesses fail to give Difference enough attention, not just when starting out, but over time as competitive pressures increase and things change around them.
Is Thomas Cook Different Enough?
Thomas Cook is failing to deliver what we expect from a great brand, difference. Thomas Cook, the “world’s best known name in travel”, as they like to (rather weakly to…
Del Boy To The Rescue!
Mary Portas says that high streets are outdated and they should be run as businesses in their own right with more encouragement for markets. Is this the beginning of a…
TomTom, Nokia and You
I love my TomTom! What a change from using maps, or route planning software. The company that has so successfully exploited the market for us all to have a device…
Mulberry Trebles Profits!
Tesco have just announced that UK sales were done by 0.9% in the last quarter. That's not too bad really, compared with many other famous UK brands (actually, it would…
How To Sell More, Even Now!
If I had a dollar for ever business owner I have worked with who has chastised Sales, and all who work in it, for a lack of sales I'd be…
Vive La Différence
When Scott McNealy started Sun Microsystems some time ago now he did not copy incumbents in his industry. In fact, when asked why he wasn’t doing the same as IBM or Microsoft, he…
Stay Different
The second Secret of Business Success is to “Stay Different”. This tends to imply that your business is different in the first place. In fact all businesses are different from each other…
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