Beals Barn – A Local Business Phenomenon
All successful businesses do much the same things, but they are harder to do than you might think. I help run a business association where I live in Wadhurst, East…
All these articles illustrate why you need to stay different. Difference, more than anything else, drives value and allows you to achieve higher returns on capital in your business. Most businesses fail to give Difference enough attention, not just when starting out, but over time as competitive pressures increase and things change around them.
Post Sale Blues
It isn't enough for people to buy your product, they also need to feel good about it. Have you ever suffered from buyers remorse? It's the sense of regret you…
Oil On Troubled Waters
Only compete on cost if you really are the lowest cost supplier. I like to read sea adventure stories and one of my favourite books is Fifty South To Fifty…
Looking For Your USP? It’s Behind You!
Sometimes your USP can be as elusive as a pantomime ghost. I have been party to many conversations over the years on the topic of differentiation: how to keep a…
Who Are You?
How a bit of Ancient Greek from the Temple of Apollo can make you rich. Dirk Bogarde, the English actor and writer who died in 1999, famously said that to…
The Most Valuable Commodity in the World
If you want to make more money you need to get emotional with your brand. I had what I think of as a “Top Gear moment” the other day. A…
Between a ROC and a Hard Place
Great businesses can sustain great Returns On Capital. I have just searched my blog database (which you can find online here…) for “Tesco” and found 12 articles in the past…
Let’s Get Naked
Three things separate the great new businesses from the rest: strongly differentiated positioning; first mover advantage; and positive cash flow. My wish list for an ideal new business would be…
The Guessing Game
A business’ strategy should last longer than the tenure of the person in charge. It never ceases to surprise me just how many businesses don’t really have a very well…
Are You Hard To Classify?
Comparables are more useful for selling your business than your products. When Sidney De Haan fulfilled his post WWII ambition and opened a hotel in Folkestone in 1950 he soon…
- 1
- 2
- 3
- 4
- …
- 11
- Go to the next page