Listen to Radio 1
Young people are a valuable source of inspiration. I am an avid listener to BBC Radio 1, a channel dedicated to current popular music and aimed primarily at the 14-29…
All these articles illustrate why you need to stay different. Difference, more than anything else, drives value and allows you to achieve higher returns on capital in your business. Most businesses fail to give Difference enough attention, not just when starting out, but over time as competitive pressures increase and things change around them.
How to Respond To Change
What can we learn from Nuance Communications about how to respond to our changing business world? Selling things has become much more competitive in recent years. Access and distribution barriers,…
Where is Your Business Heading?
If your proposition is too reliant on price you will fail. In April this year Rentokil Initial sold its City Link parcel business for £1 to Better Capital, a venture…
Content is King
When distribution barriers fall consumers migrate to quality. I guess that when the very first movies were made someone exposed a few reels of film then got some friends around…
Sheer Hippy Pants
Why Lululemon has been so successful. Lululemon is fascinating. It is a phenomenally successful Canadian brand of trendy work-out gear. At the moment it is in the news because it…
Rent Boys
When does a marketing expense become a bribe? This morning I treated myself to breakfast at Wealden Wholefoods, a little vegetarian cafe in Wadhurst, East Sussex, where I ate the…
alex.i.am
What we can all learn from super-achievers. As I have an audience for this blog in many countries around the world I worry sometimes that my subject matter might not…
The Self-Esteem Coffee Bean
Coffee machines don’t just make coffee, they make us happy too. The other day I found myself at a suburban railway station at 07:10 and noticed that on the top…
Wallander’s Bank
How to get people to buy from you when you offer much the same basic service as your competitors. I guess if you mention the name Wallander to most people…
Fluid Concepts & Creative Analogies
Is online retail a business or a distribution channel? First movers often have a market advantage that lasts for a long time: Procter and Gambles’ disposal nappies, Pampers, spring to…