Garden Centre Shopping
Specialist retailers are a dying breed. Oops, there goes another one! We are only a week or so into a new year and another well known retailer has fallen off…
All these articles illustrate why you need to stay different. Difference, more than anything else, drives value and allows you to achieve higher returns on capital in your business. Most businesses fail to give Difference enough attention, not just when starting out, but over time as competitive pressures increase and things change around them.
Sisters Are Doing It For Themselves!
Why it’s easier for a women to get the top job in a recession. I was drawn to today’s article in the Financial Times about the recent appointment of female…
The Marrakech Carpet Sales Process
Not buying a carpet in Marrakech can teach you a lot about selling. I spent last weekend in Marrakech. It’s a wonderfully romantic place to go to and just three…
FAB
Is being the poster child for “social commerce” enough? I hadn’t heard of Fab.com until I read about it in the Wall Street Journal. It was described as an online…
The James Bond Brand
James Bond is much more than a sex symbol. The most recent James Bond movie, Skyfall, has been the most commercially successful of all of the James Bond films. That’s…
How To Become a Millionaire
The UBS decision to focus more is the first move in a new banking game. Over the past decade, the easiest way to have become a millionaire was to invest…
Nostalgia vs. Fashion
Positioning, not taste, is what separates the contenders in the Cola Wars. Like many people I tell myself that I don’t like the taste of Pepsi Cola, so I buy…
In Praise of American Express
Yippie! The Bluebird of Happiness comes to retail banking. I have had an Amex card for many years, in fact, several cards, and my rather trendy Amex Blue credit card…
Airline: WARNING!
It’s about time Michael O’Leary relocated to Mumbai. I have this slightly crazy picture in my head, probably formed during boozy breakfast meetings in Wetherspoons, drinking pints of lager with…
The Human Mutt
The next time your dog barks at the TV, beware, it might cost you. Consumer marketing is simply wonderful: the best developed area of marketing, it provides a tremendous learning…
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