James Dyson for Prime Minister
Unfortunately, you can’t just wish your way out of a recession, or work harder, you need to innovate. The truly, truly, truly, wonderful recent idea, that Greece’s economic problems…
All these articles illustrate why you need to stay different. Difference, more than anything else, drives value and allows you to achieve higher returns on capital in your business. Most businesses fail to give Difference enough attention, not just when starting out, but over time as competitive pressures increase and things change around them.
Low Tech Wind
Being the biggest isn’t of much economic value if others can do what you do just as well. Vestas, the Danish company that can proudly claim to be the…
The Mathew Effect
The easiest way to achieve success with your business, or your career, is to make the most of what you have. In 1968, sociologist Robert Merton wrote a paper which…
The Benefits of Smoking
Cigarettes will always be a poor man’s burden. When I worked on oil rigs in the North Sea I met a tool pusher, a senior bod on any drilling…
Black & Yellow
Can Manganese Bronze fend off Nissan? Have you ever wondered how New York ended up with its yellow cabs? I’m taller than most, so I may be speaking just for…
My Favourite Small Business
Raindrops on roses are ok, but the Games Workshop is definitely one of My Favourite Things. I have several motivations for writing these business commentaries: in part they define me…
The Next Big Thing
Apple marketeers are as worthy of the epithet “genius” as anyone working in its shops, but this time they are perhaps just a little premature. EXTERIOR: St Albans High Street,…
Tubular Bells Revisited
Not many people can remind us why their brand is great, at little or no cost. I was going to start this by writing “Richard Branson is in the…
Yahoo?
Marissa to the Rescue! If you have read many of my daily business commentaries – I don't call them “blogs” any more, as I was told it undervalued them –…
Isn’t Brand Advertising Just A Waste of Money?
A lack of immediate and easily measureable results, poorly informed buyers and an advertising industry that is just too creative have given brand advertising a bad name. Apparently, in these…
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