All these articles illustrate why you need to stay different. Difference, more than anything else, drives value and allows you to achieve higher returns on capital in your business. Most businesses fail to give Difference enough attention, not just when starting out, but over time as competitive pressures increase and things change around them.

The $23M Book

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While you shouldn’t compete on price, it’s a very important hygiene factor.   High-speed pricing software has been introduced on Amazon to apply pricing rules based on competing retailers’ prices.…

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CEO Games

“Isn’t it about time Hewlett-Packard had a strategy?”   In spite of what people often claim about supertankers, they actually turn quite quickly; stopping though is another matter altogether. Hewlett-Packard…

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