Beals Barn – A Local Business Phenomenon
All successful businesses do much the same things, but they are harder to do than you might think. I help run a business association where I live in Wadhurst, East…
Post Sale Blues
It isn't enough for people to buy your product, they also need to feel good about it. Have you ever suffered from buyers remorse? It's the sense of regret you…
Rabbit At McDonalds
Why is it that even when faced with obvious pressures to change many businesses find it so difficult to do? In January 2012 I wrote about ailing UK roadside restaurant…
Nuts!
If you are lucky your business will be in the right pace at the right time, but will it last? I don’t really understand why anyone eats Nutella, the jars…
Oil On Troubled Waters
Only compete on cost if you really are the lowest cost supplier. I like to read sea adventure stories and one of my favourite books is Fifty South To Fifty…
Looking For Your USP? It’s Behind You!
Sometimes your USP can be as elusive as a pantomime ghost. I have been party to many conversations over the years on the topic of differentiation: how to keep a…
Who Are You?
How a bit of Ancient Greek from the Temple of Apollo can make you rich. Dirk Bogarde, the English actor and writer who died in 1999, famously said that to…
The Most Valuable Commodity in the World
If you want to make more money you need to get emotional with your brand. I had what I think of as a “Top Gear moment” the other day. A…
Employees: Who’d Have ‘Em?
Applying leverage, in its many forms, is essential if you want to build a bigger and more valuable business. In order to support my local business association, in Wadhurst, East…
Selling: The Big Issue
The best salespeople are most Aware. Sitting in a coffee shop in Tunbridge Wells the other day my wife and I watched a young man selling The Big Issue on…
- 1
- 2
- 3
- 4
- …
- 24
- Go to the next page