The Richest Man in The World’s Secret
The most successful business people are monopolists, so why aren’t you? I once wrote a book called The 5Secrets of Business Success about what I consider to be the five…
The Elastic Brand
Will Dr Dre ever run a railway? I advise all of my clients to stay focussed. That’s just common sense, right? Well, you might be surprised just how hard businesses…
Mark’s Past Lives # 1: How To Buy Stuff
What I learned when I was Supply Director of a Telecoms Company. My daughter, Ruth, told me the other day that she was surprised that I never used examples from…
Meredith
Few companies adapt so well to the challenges and the opportunities of a changing world. As we see Reader’s Digest Association seek Chapter 11 protection for the second time in…
Time Travellers
Watch out, if more and more of your customers are living in the past. I recently moved to the country. Well, I do at least spend more time there, though…
Are You Doing Business with a Zombie?
If your business is struggling you’re preventing the economy from recovering - so stop it! I just love the simplicity and ingenuity of commentators trying to identify those to blame…
Today’s The Day!
Get my new book FREE on Amazon today. Join the 10,000 others who have downloaded it today already. CLICK HERE to get the book and access to free online resources.…
Which Way?
Sometimes business leaders just get confused. The fundamental “purpose” of any business is to generate a superior economic return for its shareholders; to do that it needs to satisfy many…
The Recession Seen Through Rose Tinted Spectacles
We are living in a world where more people than ever can now afford to own a “luxury” brand. I own an Omega diving watch and Oakley sunglasses. I have…
Martina Navratilova’s Ham & Eggs
Isn’t it time for some committed leadership at Premier Foods? In 2006 Billie Jean King, who knew a thing or two about tennis, being once the World No. 1 player,…
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